Uptake Joins Groupon Today

A shout out to our friends over at Uptake who became part of Groupon just moments ago.
Uptake's Specialty: Travel Advice
Certainly Groupon has been taking an interest in the $100 billion online travel segment with their Expedia partnership, and now with Groupon's assimilation of Uptake – which has been concentrating on travel advice based on the wisdom of the crowd and more recently, the wisdom of the social graph – it is dipping a toe into the deeper end of travel the pool.
Latest Use of Social Media: Romance on the Plane?
I must be getting old as it seems like only a few days ago (but really closer to a decade) that the Uptake folks were knee deep in Yahoo! Travel and showing what an experienced team is worth to hyper-growth companies in this crazy world of valuations (rumored north of $30 million) – especially a team that has lived through the tumultuous travel landscape the past decade.
I wish the entire team the best in their new endeavor – and look forward to a bit of the Uptake panache in my daily Groupon email in the near future.