Spirit Airlines Skewers Celebrity Naked Photo Scandal in Latest Ad

Spirit may have revamped its website earlier this year, but the ultra-discount carrier’s sense of humor remains unchanged. The latest example is its Bare Fares ad.

Spirit’s Bare Fares Ad

As you can see below, Spirit’s parody of the recent celebrity photo hacking scandal – in which private, apparently naked photos of actresses and other celebrities were disseminated online – is an advertisement for new fall fares. As the ad copy inside explains:

“We feel naked; you were never supposed to see this Bare Fare! It was meant for a special someone (who isn’t you). Now it’s all over the Internet for you to take advantage of as you see fit. Scandalous!” Spirit Airlines, 9-3-14

More outrageous ads after the image.

Spirit’s Most Outrageous Ads

Spirit marketing has always been on the outrageous side. Past campaigns include:

  • An ad featuring then-candidate Anthony Weiner’s sexting scandal (“The Weiner Rises Again”)
  • An ad featuring Tiger Woods’ marital woes (“Eye of the Tiger”)
  • An ad featuring “many islands, low fares” (“MILF Sale”)
  • A video purporting to show travelers how to pack a bag that is actually a near-strip tease.

One Ad You Won’t See on Spirit

Obviously, Spirit likes to have fun with stories in the news but they haven’t done anything (to our knowledge) with the current war between seat recliners and non-recliners. That’s because Spirit seats do not recline at all.

However, the airline can make fun of itself. We saw this in its recent campaign called Unleash that Hate. Customers could win miles by explaining why they don’t like – Spirit.


Published: September 3, 2014