First Airfare Hike of 2017 – Now Underway

The first airfare hike attempt of the year by U.S. airlines is now underway; this did not surprise me, as I’ve seen firmness in demand recently. JetBlue got the ball rolling by raising its fares, and others soon joined in. Here’s how it’s been playing out so far, and we’ll update when we know more.

First U.S. Domestic Airfare Hike of 2017

The hike got underway this past Wednesday. All times are eastern time zone.

Jan. 17:

  • 1 p.m. – JetBlue hikes fare $3 each way
  • 8 p.m. – Delta begins matching

Jan. 18

  • 10 a.m. – Southwest and United begin matching
  • 1 p.m. – Southwest extends matching activity; American and Delta dabble in matching
  • 4 p.m. – American, Alaska, Delta, United – more dabble matching
  • 8 p.m. – Delta extends matching to a full-blown hike with over 700,00 domestic fare increases

Jan. 19

  • 1 p.m. – American is matching

Jan. 20

  • Delta starts rolling back

Jan. 21

  • American starts rolling back

Hike for Canada

Meanwhile, there is also an airfare hike for Canada now in play, initiated by Air Canada and being matched (for now) by WestJet. We'll provide updates on both hikes when we get more information.

Rick Seaney
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