2nd Airfare Hike Attempt of 2013 Ends in Failure

UPDATE-9 Jan. 21: United’s attempted airfare hike has failed. [see chart below]

UPDATE-8 Jan. 18: United has now has rolled back about 90% of its original hike (and Air Canada is bailing as well). On the hike “stickiness” scale where Gorilla Glue is stickiest this hike is more like a three year old Post-it note.

UPDATE-7 Jan. 18: United is rolling back about half of its original airfare hike; at this point it looks like this hike is going to stick mainly on the JetBlue route system.

UPDATE-6 Jan. 17: Delta continues to pull out of the hike but Southwest is now matching the higher prices on its routes that overlap JetBlue’s (about a quarter of Southwest’s routes).

UPDATE-5 Jan. 17: American joins in the matching but Delta begins partial rollback of its hikes (60%) and United has minor rollback (5%). Still no matching from Southwest.

UPDATE-4 Jan. 17: US Airways is now starting to match United’s airfare hike.

UPDATE-3 Jan. 17: Delta has also joined in matching United’s airfare hikes.

UPDATE-2 Jan. 17, Noon EST: JetBlue has matched United’s airfare hike.

UPDATE-1 Jan. 16, 4 p.m. EST: No airlines have stepped up to match United’s hike at this time.

FareCompare exclusive:

Wed., Jan. 16, 2013 – 2:01 p.m. EST: Moments ago, United Airlines raised prices on the bulk of its domestic route system. The prices, based on distance, ranges from $4 to $20 round-trip.

This is the second domestic hike attempt of the year, and it follows a very similar attempt launched by United in the first week of January. That hike failed after tepid support from the airline’s competitors.

What the Airfare Hikes of 2012 Cost You

More updates will be posted as they become available.



Published: January 16, 2013