To Harness Millennial Spending Power, Let Them Text on a Plane

It isn’t hard to harness the spending power of travelers. The trick, it appears, is to offer them direct flights, elite treatment, and exclusive “members-only” perks. If a traveler were to book today (Friday), for a direct flight from next Tuesday to Thursday through American Airlines, it could cost $986. That’s $477 more than the cost of a ticket with connecting flights, which is around $509, according to data from FareCompare.


Published: October 22, 2015