Which Airlines You Should Follow on Twitter and Facebook

Not long ago, we told you how to follow an airline on Twitter and why you should be in contact with them on this useful social media tool. Now, thanks to USA Today, we can tell you which airlines are most responsive.

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Airlines with Best, Fastest Responses

The newspaper cites a study by Engagement Labs, which calls American Airlines the top performer on social media, for both Facebook and Twitter. What’s interesting is, Twitter seems to count more – at least as far as airlines are concerned, and we base this on the fact that some Twitter stars don’t even appear in the top 10 Facebook list (including United and Virgin America).

American is Tops for Twitter, Facebook

What’s it take to be a top performer? The data looked at what Engagement Labs calls Engagement, Impact and Responsiveness metrics. “A recent example could be American’s decision to change its onboard music in the wake of tweeting travelers’ complaints (apparently the old sounds were boring).

Here are the top performers. Click the links to get connected.

Facebook Twitter
1. American American
2. Island Air* United
3. Delta Alaska
4. Frontier Sun Country
5. Hawaiian Allegiant
6. Sun Country Delta
7. Southwest JetBlue
8. Alaska Southwest
9. JetBlue Frontier
10. Allegiant Virgin America

*Island Air is a Hawaiian-based inter-island carrier.

Best Hotels on Social Media

Engagement Labs included a separate listing of top performing hotels; many are high or higher-end establishments like the #1 company, Ritz-Carlton.


Updated: March 23, 2015