What to Know about Colorado Tourism in the Age of Legal Marijuana

Since Jan. 1, it is legal to buy small amounts of recreational-use marijuana from specialty shops in Colorado, which has sparked some new cannabis-oriented tourism and one amusing airline ad – but not everyone is jumping on the pot bandwagon. Here’s a round-up:

Mile High Airline Promotion

Spirit Airlines has not only leaped aboard the mythical bandwagon, it has seized the reins and is merrily hurtling along the herbal highway with a new ad that proclaims, “The No Smoking Sign is Off (in Colorado)” and exhorts travelers to “Get Mile High with $10 Off Your Next” to Denver (hurry, this sale ends Jan. 6). The airline helpfully advises travelers to be sure to pack some munchies.

See other bizarre Spirit ads

Marijuana Tours

FareCompare has seen one apparently new enterprise – Colorado Highlife Tours – which offers excursions advertised as “safe, fun, discreet” including a range of transportation options from limos to party buses (well, of course). However, not all tourism officials are quite so enamored of cannabis celebrants.

Where Marijuana Use is Banned

According to a report by Reuters, do not try marijuana at your favorite winter resort; according to a spokesperson from Colorado Ski Country USA, “There has been a law on the books since the 1970s in Colorado that makes it illegal to ski, board or even get on a ski lift if under the influence.”

Denver Airport Smoking Policies

Do not attempt to bring even small amounts of marijuana through Denver International Airport either which remains an oasis of zero tolerance for weed. Interestingly, the airport’s website does point travelers to a tobacco smoking lounge on its premises, near the C gates (at the Smokin’ Bear Lodge bar and restaurant).

Note: Even if you travel by car instead of a plane, it is still illegal to take marijuana out of Colorado. The grass is greener only in-state.


Published: January 6, 2014