Update 1: 3rd Domestic U.S. Airfare Hike in 6 Weeks

After reviewing the domestic airfare distributions from last night and this morning we note the following activity:

  • Delta, Southwest, Alaska, Midwest, Frontier ($10 roundtrip [$5 oneway] increase bulk of route system)
  • US Airways selective matching
  • United Airlines dabbling in some limited matching
  • American and Continental on the sidelines so far
  • The Southwest increase of 5 one-way was on mid/long haul routes and $2 one-way on short haul routes (outside of sale fares).

    It is very difficult to get an exact read on this hike as there was some late week off-peak travel discounting that is mixed in with the increase activity.

    Typically we will know if the hike attempt sticks by Monday afternoon.

    It appears at this point that the hike has a very good chance of surviving – I have never seen an airfare hike in 4 years fail when Southwest Airlines was in the mix.


Published: July 17, 2009