That was quick. United Airlines hiked fares – up to $10 round-trip – on Wednesday (July 2) but by Saturday the hike was dead.
How United’s Hike Began and Ended
Times indicated are eastern daylight.
- July 2: United raises airfares at 8 p.m.
- July 3: American/US Airways matches the hike at 4 p.m.
- July 4: Delta joins in the matching at 10 a.m.
- July 5: United rolls back prices at 5 p.m.
- July 6: American/US Airways and Delta roll back at 5 p.m.
What prompted the rollback is not entirely clear but it seems likely that United felt there was no appetite – meaning enough consumer demand for airfare at the higher prices – to sustain a hike.