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Southwest has announced it will begin non-stop service between Boston and Nashville starting Aug. 12, enhancing Boston’s reputation as one of the cheapest airfare destinations for summer or anytime.

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Boston/Nashville Airfare Sale $139 One-Way

To celebrate the new route (and let people know of its existence), Southwest has launched a short-lived airfare sale – valid through today only (May 11) – for $139 one-way between the cities. These relatively cheap deals are good for travel throughout the fall, and the Deals Blog has all the details on this new Southwest airfare sale.

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Competition for American, Delta

Currently, flyers to and from Boston/Nashville can find service from American Airlines and Delta, but neither offers non-stops. Of course, airlines can and do change routes and add or subtract cities at any time (and American of late is a prime example of this), and more non-stop competition could crop up at any time depending on the popularity of the route.

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Boston – One of Summer’s Travel Bargains

Airfare analyst Rick Seaney is not surprised at the ongoing interest in the Boston market – he included the city’s Logan International as one of his Six Cheapest Destinations for Summer and pointed to its rich line-up of low-cost carriers. Besides Southwest, Boston is currently served by AirTran, Frontier, JetBlue, Spirit, Sun Country and Virgin America plus all legacy carriers and a host of international airlines.