Southwest posted an unusual sale this morning (July 1), unusual in that it featured international destinations. And not for travel in the future, either – Southwest’s new flights to Caribbean islands began today.
The once scrappy little upstart is now officially a member of the Big Boys Club.
Southwest – Number One Domestic Carrier
At least, that’s how it seems but the reality is Southwest has been big for years now. From humble beginnings as an all-Texas airline back in 1971 – complete with stewardesses in hot pants – Southwest went on to acquire AirTran just a few years ago and is now the largest domestic carrier in the U.S. Plus once Southwest gets out from under the restrictive Wright Amendment in mid-October, it will begin non-stop service from Dallas’ Love Field to cities like New York.
Competition for Southwest
Of course, with success comes increased competition: Popular discount carrier JetBlue also announced a big Caribbean sale today while back in May, Virgin American won the right to fly out of two gates at Love Field to compete with Southwest for those all-important business travelers.
More competition. We like that. Travelers will, too.