The city council of Medford, Oregon, has voted to allow advertising such as corporate logos on the control tower of Rogue Valley International-Medford Airport (MFR) which could bring in as much as $3,000 a month to the city.
Tower Ads Could Earn $3K Per Month
Officials say the money would be used to reduce landing fees which they hope would lure new airlines to Medford. The airport is currently served by Horizon Air, United Express and Delta Connection.
Few argue the control tower would make an effective billboard – while the 100-foot structure is not the tallest building in town, it is one of the more visible structures, and one branding expert calls the advertising idea a “no brainer.”
Airline Ads on ‘Barf Bags’
Airlines have been advertising in unusual places for some time now – several carriers have draped planes with sports team logos (and even bathing beauties), while Spirit Airlines currently offers advertising space on its air sickness bags (just $24,500 for your message on 130,000 barf bags).