To hear some reporters tell it, there’s a lopsided war going on – with Google as Goliath (well, as a Goliath who actually might win).
Finding Cheap Airline Tickets
This has to do with theÃ‚Â internet giant’s acquisition of ITA Software – the Cambridge, Massachusetts-based firm that is a “major source of information about airfares to the industry” as Reuters put it – and yes, we at FareCompare also use it to help our customers find cheap airline tickets.
Google Seeking “World Domination”?
When I say “war”, consider these phrases (some of them over-heated) being bandied about in the coverage of this takeover: Google could “wield too much power” (Reuters); “Google’s empire expands” (WSJ); “Google’s internet dominance” (TheStreet), while over at Consumerist, there’s tongue-in-cheek talk about Google’s plan for “world travel domination” and, at tnooz.com, reporter Dennis Schaal talks about a “Stop Google” movement.
First, Anti-Trust Action
What do I think? I think it’s a little soon. For one thing, my guess is, the anti-trust scrutiny alone that Google will have to undergo, could take anywhere from six months to a year.
Here’s what I wrote over on the FareCompare Labs Blog about this airline airfare information acquisition (now that’s a mouthful):
“Google today just changed the air travel landscape in a big way (assuming this transaction clears what could be an interesting antitrust review) Ã¢Â€Â” kudos to my friends at ITA for fulfilling the dream, all that hard work has paid off – well done.”
“After ruminating about the ramifications of this game changing deal for the past couple of months, I still don’t have enough information to formulate exactly how this thing will play out in an ever more socially mobile generation.” – FareCompare Labs with Rick Seaney, 7-2-10
A Wild Ride
And as I’ve said before, this I do know: as this plays out, it is going to be a wild ride – and I for one am looking forward to it.