UPDATE May 23-27: Delta and United begin what analyst Rick Seaney calls “minor rollbacks” which leads him to brand this hike attempt an overall failure.
UPDATE May 23 – 8 p.m. eastern: American/US Airways roll back their hikes.
UPDATE May 22 – 10 a.m. eastern: United Airlines has joined in the matching.
UPDATE May 21 – 8 p.m. eastern: American Airlines/US Airways have also matched.
UPDATE May 21 – 4 p.m. eastern: JetBlue has matched Delta’s hike.
May 21, 2014 – 1 p.m. eastern: Just in time for summer, Delta Air Lines has launched a domestic airfare hike of up to $10 round-trip.
The price change was discovered by FareCompare CEO and airfare analyst Rick Seaney who described it as a broad-based hike. This is a change for Delta; while the carrier tried raising ticket prices three other times this year, those attempts only targeted last-minute business travelers and met with limited success.
In fact, the majority of 2014′s hike attempts were failures, whether the targets were business or leisure travelers. Rick Seaney, meanwhile, is monitoring the current effort and and says he expects other airlines to match the hike by this evening. Watch for further updates.