Continental Initiates Airfare Increase of $5 Each Way

Continental Airlines

At 12:30pm eastern Continental filed a major increase of 5$ one-way for both leisure and business fares including 0, 3, 7, 14 and 21 day advance purchase categories.

A total of 7,762 markets (unique city pairs) where increased by 5$ one-way.

Analysis of the tops 50 cities to/from each other yields a total of 1,179 markets and Continental’s increase is on 484 of these top markets.

The timing of this increase is unusual, initiating airlines normally issue increases at 8pm on Thursday night for maximum impact.

Non-stop flight schedule analysis for the U.S. and Canada shows:

  • Continental has non-stop flights in 822 markets (unique city pairs) in the U.S. and Canada
  • Fare increases of 5$ one-way occurred in 415 of these 822 non-stop markets or 50.4% of the non-stop Continental route system

Further matching and rollbacks are likely to occur this evening and over the weekend.

We will send out an update after the 8pm eastern airfare feed.


Published: June 21, 2007