British Airways "Breaks the Bottle" with First Class Wine List

First class travel has always had its luxury perks; some Emirates flights offer showers, while flying with Singapore can mean an actual stand-alone bed complete with a real mattress and full size pillow.

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But for the oenophiles among us, nothing beats the brand new British Airways first class wine list. Here’s what it includes:

  • Puligny-Montrachet 1er Cru Le Champ Gain 2007
  • Corton Bressandes Grand Cru 2008
  • Grand Siècle by Laurent-Perrier

If you’re not familiar with some of these names, it could be that you rarely purchase such expensive vintages; as the British Airways news release boasts, the last wine on the list is considered “the jewel in the Laurent-Perrier Champagne crown, which normally retails at £120 or $192 here in the States [note to bargain shoppers: I spotted a bottle of this particular wine on the internet for a rock-bottom price of $156.85).

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The Wine Q&A with British Airways

I contacted British Airways with a couple of questions about the Grand Siècle by Laurent-Perrier and they graciously supplied the following answers:

Q: Will your first class customers be told how much their wine costs?

A: No, British Airways will not be telling passengers about the prices of wines served on board.

Q: What would be your reaction if a customer spills a glass of the Laurent-Perrier?

A: The same as if the customer spilled water or a soft drink. Any customer who accidentally spills anything onboard would receive the professional assistance and attention of a flight attendant to wipe up the spill and make them comfortable.

You have to love that British understatement; trust me, if I spilled wine that went for 200 bucks a bottle, I’d have a heart attack. I suppose BA’s rationale is, they can always open another bottle; after all, they did purchase 10.6 million bottles of wine last year alone.

By the way, these wines are not just for swilling; according to the airline, they are selected to match the dishes on the menu. And you’ll like this if you are especially picky about details:

  • “Some wines will fly only on a particular route to ensure they are tailored to the customer demographic, destination and time of day.”

Beats Dr. Pepper, that’s for sure. So what do you like to drink on a plane?

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Published: September 7, 2011