British Airways "Breaks the Bottle" with First Class Wine List

First class travel has always had its luxury perks; some Emirates flights offer showers, while flying with Singapore can mean an actual stand-alone bed complete with a real mattress and full size pillow.

Find out Which Airlines have the Most Luxurious Amenities

But for the oenophiles among us, nothing beats the brand new British Airways first class wine list. Here’s what it includes:

  • Puligny-Montrachet 1er Cru Le Champ Gain 2007
  • Corton Bressandes Grand Cru 2008
  • Grand Siècle by Laurent-Perrier

If you’re not familiar with some of these names, it could be that you rarely purchase such expensive vintages; as the British Airways news release boasts, the last wine on the list is considered “the jewel in the Laurent-Perrier Champagne crown, which normally retails at £120 or $192 here in the States [note to bargain shoppers: I spotted a bottle of this particular wine on the internet for a rock-bottom price of $156.85).

Learn Why Old Southwest Free Drink Coupons are No Good Anymore

The Wine Q&A with British Airways

I contacted British Airways with a couple of questions about the Grand Siècle by Laurent-Perrier and they graciously supplied the following answers:

Q: Will your first class customers be told how much their wine costs?

A: No, British Airways will not be telling passengers about the prices of wines served on board.

Q: What would be your reaction if a customer spills a glass of the Laurent-Perrier?

A: The same as if the customer spilled water or a soft drink. Any customer who accidentally spills anything onboard would receive the professional assistance and attention of a flight attendant to wipe up the spill and make them comfortable.

You have to love that British understatement; trust me, if I spilled wine that went for 200 bucks a bottle, I’d have a heart attack. I suppose BA’s rationale is, they can always open another bottle; after all, they did purchase 10.6 million bottles of wine last year alone.

By the way, these wines are not just for swilling; according to the airline, they are selected to match the dishes on the menu. And you’ll like this if you are especially picky about details:

  • “Some wines will fly only on a particular route to ensure they are tailored to the customer demographic, destination and time of day.”

Beats Dr. Pepper, that’s for sure. So what do you like to drink on a plane?


Published: September 7, 2011