March 3, 2014: The hike began to falter late on Friday, and has since collapsed. Today, airfare analyst Rick Seaney officially branded it a failure.
Feb. 28, 2014: According to airfare analyst and FareCompare CEO Rick Seaney, American Airlines and merger partner US Airways have raised airfare prices over the majority of the two carriers’ route systems.
Small Hike is Matched by Others
The attempt to raise prices – and it is always called an attempt during this early stage – was launched Thursday (Feb. 27) at 1 p.m eastern time. The hike which adds up to $6 per round-trip ticket was quickly matched by United at 4 p.m., followed by Delta and Southwest at 8 p.m.
As Seaney notes, when Southwest joins a hike, its chances of becoming a success increase significantly.
Leisure Travelers Affected
So far this year, only one previous hike attempt showed staying power, but that Delta-launched increase affected only a narrow segment of the public, the high-paying, last-minute business traveler. The current attempt covers many more leisure travelers. We’ll update with more information as soon as it’s available.