FINAL UPDATE: April 23 – The 6th airfare hike attempt of 2012 has been declared a failure. It did not garner broad-based support, particularly from lower cost carriers including Southwest/AirTran and JetBlue, and was mostly rolled back.
UPDATE: April 20 – 1pm EDT – US Airways has started a partial rollback.
UPDATE: April 20 – 10am EDT – The hike attempt is beginning to falter.
UPDATE: April 18 – 8pm EDT – US Airways has matched.
UPDATE: April 18 – 5pm EDT – American Airlines has matched the airfare hike.
UPDATE: April 18 – 1pm EDT– United Airlines has matched the Delta hike attempt.
EARLIER: April 17 – An attempt to raise airfare prices for the 6th time this year is now underway.
Hike Attempt Would Affect Business Travelers
This latest try at raising domestic fares – by $10 to $20 roundtrip – was initiated by Delta Air Lines, but it should be noted that this increase is only for tickets purchased within a 7-day departure window, and such airfare is typically purchased only by business/corporate travelers and not leisure flyers.
Listen as airfare analyst Rick Seaney predicts even more hike attempts:
More Hikes were Predicted
So far this year, we’ve seen five previous airfare hike attempts and three have been successful, the most recent one taking hold during the last week in March.
At that time, I said I expected more hikes before the busy summer vacation got underway, and that is indeed what’s happening now although for a very narrow group of travelers, the road warriors.
We will be watching to see if other airlines join in on this latest hike attempt, and will update when/if there is more hike activity.