Everyone loves WestJet’s Christmas Miracle video and we’re not surprised. The discount Canadian carrier has been amusing us for years with filmmaking mastery (see their April Fools production, “Kargo Kids“). But this latest tour de force would make Frank Capra proud. See it below.
So how did they do it? We had some questions about the video. Now, we have some answers.
Christmas Miracle – How WestJet Pulled it Off
Answers were provided by an anonymous WestJet representative.
1. Was this for real? Yes. It involved two WestJet flights on Nov. 21 – one departing from Toronto, one from Hamilton – with both arriving in Calgary. There were 250 passengers involved, 150 WestJet employee volunteers and 19 hidden cameras.
2. Did all the shopping and wrapping really take place between departure and landing? Yes. Each flight was about four-and-a-half hours long, which was enough time to gather, wrap and personally address each gift – and get them onto the baggage carousel.
3. Did WestJet’s “partners” such as Best Buy provide the gifts or did WestJet pay? As the WestJet representative put it, “When you partner with Santa, it’s all about making Christmas miracles come to life!” In other words, they would not say.
4. Did passengers complain about any inconvenience such as having to wait for their bags while wrapped gifts appeared instead? No. The arrival of the gifts was followed almost immediately by the luggage, so they got their stuff in just about the same amount of time as they normally would.
5. Did any of the passengers who blew off asking Santa for a gift get mad about that later? No. Everyone on the flight received some kind of gift, even if they didn’t ask for one. If they did request a specific gift, they got it.
6. So was the guy who requested “socks and underwear” kicking himself? Maybe. But that’s what was on his wish list.
VIDEO: WestJet Christmas Miracle