U.S. Airlines’ Small Fare Increases Seen Trumping Big Boosts

U.S. airlines that once tried to impose broad-based fare increases are now shifting to smaller, more-focused efforts to extract higher prices on domestic flights, according to travel website FareCompare.com. Airlines have about reached the maximum levels that they can charge,” FareCompare Chief Executive Officer Richard Seaney said Friday in a telephone interview. “Now they have to target customers more specifically in order to get people to buy.”

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Published: October 22, 2015